// joelkenichi
order in creative chaos
// joelkenichi
order in creative chaos
“The test of an organization is not genius.
It is it’s capacity to make common people achieve uncommon performance.”
I catch, champion and execute creative vision.
Protecting it as I drive for reality in the details and budgets, and with in constraints striving for creative solutions.
Belief Agency
We're a creative agency in Seattle, WA.
Help brands and business tell the truth and make money
Belief Agency
We're a creative agency in Seattle, WA.
Help brands and business tell the truth and make money
I am currently working as the Director of Strategy at Belief Agency. A creative and marketing agency that believes the best marketing is telling the truth. Starting first with what to communicate then how to communicate. Our process digs for truth. The truth adds depth to their greatest asset their brand by leveraging their biggest competitive advantage and differentiator, their beliefs.
This is how good creative disappears. By leading with our client's own beliefs so all the work directly reflects them and what they would like their customers to know.
Director of Strategy
You benefit yourself only as you benefit humanity.
-James Oliver
Director of Strategy
You benefit yourself only as you benefit humanity.
-James Oliver
“Success is the combination of preparation and luck.”
Helping clients to build their brand through the power of story. So their brand becomes one of their strongest sales and marketing assets. As a creative and marketing agency we believe that Good Marketing is Telling the Truth, that you can tell the truth and make money. The truth about your beliefs and values told through the power of story. Stories are only powerful because of the truth they share.
Our process focuses on uncovering the beliefs and values of the organization. These establish the story and worldview both of which help the brand to contextualize product and service offerings to current and potential customers. Our process focus on both the efficient ways of how to communicate (digital and traditional media) but always first is what to communicate. This is the most efficient and effective way to communicate because the truth and your story is what resonates with people across all your communication channels.
Mediums like traditional, digital, social are constantly changing but no matter the channel, people resonate with the truth. The truth about who you are, what you do, and how you can help them.
“Man’s business is to work—to surmount difficulties, to endure hardship, to solve problems, to overcome the inertia of his own nature: to turn chaos into cosmos by the aid of system—this is to live! ”
Book Collection
Book Collection
As the only required reading at Pixar, Brian offers amazing clarity on the ancient art of storytelling. Stories are said to be the first human invention allowing us to share survival information with each other. McDonald writes how to focus on the armature and to use a three act structure and then dramatize the armature in seven steps. A must read for all.
Cultures primarily offer either community, expertise, or authenticity to teams and customers. Knowing or deciding which to unite around will give clarity to the business and customers confidence in solving problems and leveraging opportunities. A book for leaders and team members to identify personal and team dynamics.
““Where your talents and the needs of the world cross; there lies your vocation.””
I have a problem. I have an idea in my head and I need to get it in Tom's. The problem is that when I present an idea to another person I am sending an excel sheet. That has everything organized and detailed. But Tom receives it as a word doc. Meaning my "organized" idea is now jumbled and hard to understand. And worse yet will inspire fear. The fear of losing resources to something scary.
Oren Klaff in Pitch Anything helps explain the science and better yet how to apply it. Using things like frame control and hot cognitions.
“The best ad men are customers of their clients”
Talent is one of the most expensive parts of an organization. A small investment in training and trust will pay dividends in talent. The Leadership Pipeline talks about how to "grow"/train leaders from with in your organization. Citing that too many people bring in top leaders from outside which is expensive and less inspiring to people in the org as it suggests that top leaders are brought in not brought up.
First things first and second things never. This should both scare you and inspire relief. The idea that some things will not get done so that others can. This is not a simple switch or single decision but an "old" way of thinking, efficiency. Being "the utilization of a scarce resource—namely, time."
We must get things done. And brute force has been a method but effectiveness is the "new" way, at least back in the mid 1900's. Peter Drucker, even back then, stipulates that we can not multitask. That we do not have enough faculties to actually do what we need to if we do not focus. One of the greatest quotes from the book is, mostly because it means I have a chance.
“The test of an organization is not genius.
It is it’s capacity to make common people achieve uncommon performance.”
A great first book to either expand your mind or give words and understanding to how you actually think. While this book was released a while ago it maintains its relevance. I really grew from the chapters on symphony.