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Keep a Clear Path to Goals

It does not get easier and you don’t get better. You can only get more clear with what you want and what you need. More clarity is the path, not searching for the path of least resistance. Knowing what you want is how you over come adversity. Be strong and couragous

 

“We are kept from our goal not by obstacles but by a clear path to a lesser goal.”
Round Up the Usual Subjects, Robert Brault

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Putting Emotional Health First

Trust is the currency of relationships
— Mark Canlis

Who comes first? Canlis is about to make a huge gamble by putting the emotional health of its staff before the wealth of its bottom line.

 

What question do you ask applicants? "How will working here at Canlis help you become who you are trying to become?"

"I will hire any one who is open to change."

All relationships are hard. And you can’t expect them to be easy. But they are worth it.
— Mark Canlis

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Start With Why

People do not buy what you do they buy why you do it. 90% of people and company's communicate in one way and the most successful communicate in the exact opposite way. Simon Sinek talks about how they do it.

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The Way We Think About Charity is Dead Wrong

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.

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Marketing is About Values

"This is a very complicated and noisy world. We are not going to get a chance for people to remember much about us."

"We have to be really clear about what we want them to know about us."

While the market and world constantly change, we must always and forever keep to our core values.

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They Will Believe

“Today’s consumers—and today’s employees—want, above all, to know that what they’re buying into is authentic. This is even more acute when you’re asking them to take a chance by trying something new and unproven. Whether a company intends it or not, advertising in all its forms is that company’s most public expression of what it thinks is important, and how seriously it takes its customers and employees. Ignore this, and the most you can hope for is an amusing advertising experience that might make people briefly remember you, if only for that. But be authentic in your commercial messages, and people will do better than remember. They’ll believe, and belief is the root of loyalty. A good rule of thumb: Don’t ask your ads to say anything your CEO couldn’t say with a straight face.” 

The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

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Just Don't Stop

“So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.” 
― Phil Knight, Shoe Dog

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The Next Storyteller

“The storyteller sets the vision, values and agenda of an entire generation that is to come and Disney has a monopoly on the storyteller business. You know what? I am tired of that bullshit, I am going to be the next storyteller.” 
Steve Jobs

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