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Strong Cultures

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Putting Emotional Health First

Trust is the currency of relationships
— Mark Canlis

Who comes first? Canlis is about to make a huge gamble by putting the emotional health of its staff before the wealth of its bottom line.

 

What question do you ask applicants? "How will working here at Canlis help you become who you are trying to become?"

"I will hire any one who is open to change."

All relationships are hard. And you can’t expect them to be easy. But they are worth it.
— Mark Canlis

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Start With Why

People do not buy what you do they buy why you do it. 90% of people and company's communicate in one way and the most successful communicate in the exact opposite way. Simon Sinek talks about how they do it.

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The Way We Think About Charity is Dead Wrong

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.

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Marketing is About Values

"This is a very complicated and noisy world. We are not going to get a chance for people to remember much about us."

"We have to be really clear about what we want them to know about us."

While the market and world constantly change, we must always and forever keep to our core values.

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